Honey Creme is a Korean-style premium soft serve ice-cream brand from Taiwan that has recently opened their first outlet here in Singapore. They offer vanilla soft serve with a eclectic mix of toppings. If you need a testament to what Singaporeans will do for food (queuing), this is “Exhibit A”. The place had garnered quite some popularity even before its official opening. It’s such a trend in Singapore to queue crazy hours for food ain’t it? (Ah, I remembered when I was crazy enough to queue for Krispy Kreme on their opening day.)
Honey Creme has been basically dubbed the new “LlaoLlao”. If you have no idea what LlaoLlao is… well, I’m not sure what to say. To be honest, I actually do not understand why people created a relation between the two. Aside from the long queue & the craze behind both places, they aren’t exactly similar at all. LlaoLlao serves frozen yogurt while Honey Creme offers soft serve ice-cream. If you think it’s the same, please just keep that to yourself.
If you don’t know by now, the queue for Honey Creme is as horrendous as LlaoLlao or a popular cafe during weekend brunch. Head there early & avoid weekends or peak hours. I went on a weekday morning & waited 10 minutes at most. While the ice-cream is good, I don’t see the justification of queuing a bloody hour for soft serve ice-cream. (Unless you live for food, then by all means.)
Honey Creme is actually located at the back of 313 Somerset, where the taxi stand & drop-off point is. It’s basically outside of the mall if you still have no idea where it is. The place is quite small, with the queue stretching outside. There are SOME seats inside the parlour, great for some quick photo-taking opportunities when you get your ice-cream, but I’ll recommend you eat on the go. (The crowds are just horrendous.) The inside has an industrial look, like the place is still under construction. (It’s MADE to look that way.)
After queuing to order your ice-cream, you have to join another shorter queue to collect your ice-cream while it’s being prepared. You could get a glimpse to see your ice-cream’s creation. (Nothing fancy, unless you order the Organic Cotton Candy Affogato.)
What’s the craze all about? It’s for all these soft serve ice-cream! Of course, soft serve ice-cream is unlike normal ice-cream, and I feel that it doesn’t take much to necessarily make it good. The special thing here are the toppings. Lots & lots of pre-selected toppings for you to choose from. The main star is the Honeycomb topping, highly delicious on its own but when added to ice-cream, becomes Heaven. Another iconic topping would be the Organic Cotton Candy. Where in the world could you see this combination of ice-cream with cotton candy?! Their soft serve comes in two forms, the most common would be in a cup, the other would be in those colourful cones you saw just now. The cones are provided with a paper coaster-thingy to prevent dripping.
Price-wise, it’s all quite normal for desserts like this in a shopping mall. It’s quite similarly price to LlaoLlao in a way. Each ice-cream choice costs around 5 bucks.
Worth A Visit/Revisit?
I’m still not so sure what the craze is about, even after trying Honey Creme for myself. It’s definitely good soft serve ice-cream; a great after-dinner treat, but I don’t think it’s worth queuing over an hour for or even anywhere more than 10 minutes really. It’s good, but it’s not “ERMAHGERD MY LIFE IS COMPLETE” good. The response I got from my friends were all “Not bad” & “Okay”. I do really like the unique toppings they offer & it’s a nice treat for anyone near the area but other than that, I won’t exactly make my way down JUST for it. Worth trying once at least!
313 Somerset, #01-37, Singapore 238895
(Nearest train station: Somerset)
Mon – Sun: 11:00 am – 9:30 pm