IScream @ Bedok North Ave 4

IScream's light-up sign board.

IScream’s light-up sign board.
I scream, you scream, we all scream for ice-cream.

IScream is a quaint ice-cream parlour in the heartland of Bedok North. Started by the same people of Arteastiq Boutique Tea House (which I have never been), IScream looks to replicate the look & feeling of an Italian artisanal gelato parlour, while keeping the environment fun and the prices affordable. You won’t miss IScream without noticing its signature light-up signboard.

Interior of IScream.  I was seated at the back. This view is facing towards the entrance.

Interior of IScream.
I was seated at the back. This view is facing towards the entrance.

Aesthetic
The whole interior design of IScream is very simple. A few industrial elements are used for decor, such as the hanging wall lamps with its design mimicking a pulley system. Wooden elements are mixed with black iodized metal. Exposed, unfinished white brick walls give the place a very clean yet vintage feel. Everything is quite minimal, which is great as it allows you to focus on their food.

Another one of IScream's signature decor. A Vespa with sidecar is placed on the outside of their entrance. Another great focus for photo taking.

Another one of IScream’s signature decor.
A Vespa with sidecar is placed on the outside of their entrance. Another great focus for photo taking.

IScream's digital menu placed on their walls.

IScream’s digital menu placed on their walls.

Food
One unique thing about IScream is their infusion of technology into the entire place. The menu for IScream are digital screens that are hung on the wall. They also have a digital advertisement board placed outside their store. IScream’s pièce de résistance? A Italian-designed Tonda circular, rotating ice-cream display. Probably one of the only ones I’ve ever seen in Singapore, this is IScream’s secret weapon. It is probably the first thing that will catch your eye when you enter IScream and one of the reasons why IScream stands out among the numerous ice-cream parlours. The rotating ice-cream on display will leave you in awe, drawing you into a moving wonder of ice-creams for your choosing.

Staying in theme of the infusion of technology & keeping with current trends, IScream’s menu makes use of innovative naming, such as the “Soogle” (in relation to Google), or the “Social Media Plate” that has ice-creams named after Instagram, Youtube, Facebook & Whatsapp. Apart from these plates, IScream also serves desserts that are Korean inspired. You can also choose to infuse your ice-creams with liquor, which I find very interesting. IScream is also one of the first to sell their ice-cream with a “Pay Per Weight” scheme. This allows you to get more bang for your buck, prevents wastage and avoids the age old idea of “Am I getting less for what I’m paying?”

The Pièce de résistance. A circular, rotating ice-cream display.

The Pièce de résistance. A circular, rotating ice-cream display.

Soogle ($11.90) Macarons with four different ice-creams of your choice.  Fans of macarons can rejoice for the "Soogle". I really like this concept of having macaron shells with ice-cream scoops in the middle.  I chose Pulut Hitam, Tangy Basil (Lime with Basil), I Miss U (Tiramisu) & Short & Sweet (Salted Caramel). I really wanted to try something different, hence I went with the Pulut Hitam & the Tangy Basil. The Pulut Hitam was unfortunately, a miss for me. Didn't have much taste to it. The Tangy Basil was not bad, I was forewarned by the staff that it was not for everybody, so I tried it first. It was okay, but after a few mouthfuls, it got a little much.

Soogle ($11.90)
Macarons with four different ice-creams of your choice.
Fans of macarons can rejoice for the “Soogle”. I really like this concept of having macaron shells with ice-cream scoops in the middle.
I chose Pulut Hitam, Tangy Basil (Lime with Basil), I Miss U (Tiramisu) & Short & Sweet (Salted Caramel). I really wanted to try something different, hence I went with the Pulut Hitam & the Tangy Basil. The Pulut Hitam was unfortunately, a miss for me. Didn’t have much taste to it. The Tangy Basil was not bad, I was forewarned by the staff that it was not for everybody, so I tried it first. It was okay, but after a few mouthfuls, it got a little much.

The Social Media Plate ($15.90) "Screambook" - Classic Vanilla Bean ice-cream infused with Blue Curacao "WeScream" - Sun Riser (White Chocolate with Orange Peel) ice-cream infused with Midori Framboise "InstaScream" - Childhood Favourite (Milo) ice-cream infused with Mozart Gold "YouScream" - Wow Berries ice-cream infused with Supercasis This, hands-down, was my favourite plate from IScream. I actually had it twice, all by myself, on the same day. The ice-creams were perfectly matched up with the infusion of liquors. It really complimented each other and really brought out the flavors of the ice-cream. I would highly recommend you ordering this.  Things can get quite messy, as the ice-cream is on a flat square plate that mimics a slate tile. When the ice-cream melts, it will flow all around the table, so best to quickly eat this up. It is also one of the pricier items on IScream's menu unfortunately (everyone else around seem to stick to waffles), but this is not to be missed.

The Social Media Plate ($15.90)
“Screambook” – Classic Vanilla Bean ice-cream infused with Blue Curacao
“WeScream” – Sun Riser (White Chocolate with Orange Peel) ice-cream infused with Midori Framboise
“InstaScream” – Childhood Favourite (Milo) ice-cream infused with Mozart Gold
“YouScream” – Wow Berries ice-cream infused with Supercasis
This, hands-down, was my favourite plate from IScream. I actually had it twice, all by myself, on the same day. The ice-creams were perfectly matched up with the infusion of liquors. It really complimented each other and really brought out the flavors of the ice-cream. I would highly recommend you ordering this.
Things can get quite messy, as the ice-cream is on a flat square plate that mimics a slate tile. When the ice-cream melts, it will flow all around the table, so best to quickly eat it up. It is also one of the pricier items on IScream’s menu unfortunately (everyone else around seem to stick to waffles), but this is not to be missed.

Screaming Crispy Waffle ($9.90) Glazed Bananas with a scoop of After Dinner Mint (Chocolate with mint) ice-cream I didn't really try this, but my companion really liked this. Also, everyone else were having waffles, so definitely something to order if you're not looking to spend much.

Screaming Crispy Waffle ($9.90)
Glazed Bananas with a scoop of After Dinner Mint (Chocolate with mint) ice-cream
I didn’t really try this, but my companion really liked this. Also, everyone else around seem to be having waffles, so definitely something to order if you’re not looking to spend much.

The rotating ice-cream display.  Really interesting.

The rotating ice-cream display again.
Really interesting & unique.

Worth A Visit/Revisit?
IScream is most definitely an ice-cream parlour you have to visit. With it’s utilization of the rotating ice-cream display that will leave you in awe, to the innovative ice-cream plates that are in tune to social media & current trends. IScream’s ice-cream are all quite well done, with more hits than misses. Being walking distance from the Bedok Food Centre, it’s a great place to go for a after-dinner dessert. I would go back just for the Social Media Plate again.

Rating

Food
8/10
Aesthetic
7.5/10
Price
7/10
Service
7.5/10

IScream

Blk 89, Bedok North Ave 4 #01-109, Singapore, Singapore 460089
(Nearest train station: Tanah Merah or Simei)
Phone: 6445 5739
Opening Hours:
Mon – Sun: 12:00 pm – 12:00 am
http://iscream.com.sg/
https://www.facebook.com/iScreamSG

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