IScream is a quaint ice-cream parlour in the heartland of Bedok North. Started by the same people of Arteastiq Boutique Tea House (which I have never been), IScream looks to replicate the look & feeling of an Italian artisanal gelato parlour, while keeping the environment fun and the prices affordable. You won’t miss IScream without noticing its signature light-up signboard.
The whole interior design of IScream is very simple. A few industrial elements are used for decor, such as the hanging wall lamps with its design mimicking a pulley system. Wooden elements are mixed with black iodized metal. Exposed, unfinished white brick walls give the place a very clean yet vintage feel. Everything is quite minimal, which is great as it allows you to focus on their food.
One unique thing about IScream is their infusion of technology into the entire place. The menu for IScream are digital screens that are hung on the wall. They also have a digital advertisement board placed outside their store. IScream’s pièce de résistance? A Italian-designed Tonda circular, rotating ice-cream display. Probably one of the only ones I’ve ever seen in Singapore, this is IScream’s secret weapon. It is probably the first thing that will catch your eye when you enter IScream and one of the reasons why IScream stands out among the numerous ice-cream parlours. The rotating ice-cream on display will leave you in awe, drawing you into a moving wonder of ice-creams for your choosing.
Staying in theme of the infusion of technology & keeping with current trends, IScream’s menu makes use of innovative naming, such as the “Soogle” (in relation to Google), or the “Social Media Plate” that has ice-creams named after Instagram, Youtube, Facebook & Whatsapp. Apart from these plates, IScream also serves desserts that are Korean inspired. You can also choose to infuse your ice-creams with liquor, which I find very interesting. IScream is also one of the first to sell their ice-cream with a “Pay Per Weight” scheme. This allows you to get more bang for your buck, prevents wastage and avoids the age old idea of “Am I getting less for what I’m paying?”
Worth A Visit/Revisit?
IScream is most definitely an ice-cream parlour you have to visit. With it’s utilization of the rotating ice-cream display that will leave you in awe, to the innovative ice-cream plates that are in tune to social media & current trends. IScream’s ice-cream are all quite well done, with more hits than misses. Being walking distance from the Bedok Food Centre, it’s a great place to go for a after-dinner dessert. I would go back just for the Social Media Plate again.
Blk 89, Bedok North Ave 4 #01-109, Singapore, Singapore 460089
(Nearest train station: Tanah Merah or Simei)
Phone: 6445 5739
Mon – Sun: 12:00 pm – 12:00 am